An action plan to achieve business goals, digital marketing strategy is the perfect guide. The digital marketing strategy increases the customer portfolio and allows the balance of supply and demand. What are digital marketing strategies? How to define digital marketing tools? Through this article, discover all the information about digital marketing strategy.
First strategy: concentration
A strategy implemented in the case of a single product with a target clientele. It is a well-defined targeting system that reaches a category of prospect in order to build loyalty. This market strategy is based on the principle of product quality and price. It is a competitive field exploited by large industries or mono-product companies. The concentration strategy has the advantage of controlling the product, the price, the quality and its customers. Also, it is a very beneficial method thanks to the simplified management of stock, supply and orders. Thus, the company has the possibility to make product promotions or price reductions. It is an innovative method, providing a head start, mastering the trend, and sometimes even programming them. They take the market by storm, and published here.
Second strategy: differentiation
This is a strategy that is the opposite of the first one and allows a company to conquer several markets. The differentiation brings a thorough work on the quality of the product or the proposed service. Its objective is to maintain a competitive advantage on the market. However, two differentiation strategies are possible. The first is differentiation from above, a method used to raise the price of products by relying on quality. By increasing its selling price, the company makes a sufficient margin on the sale. The second is downward differentiation, a strategy that allows the company to offer a less complete range of products on the market. A decrease in the price of products that attracts a huge amount of customers. This strategy is often called low-cost.