Adrian Cheng, the 40-year-old Hong Kong heir reigns over an empire. Uninhibited inventor of the concept of installing a museum in the heart of a shopping center, he weaves the link between luxury and contemporary art. Discover in this article the essential to know about this wealthy man.
A family fortune built on a jeweler empire
Welcome to the financial capital of 7 million inhabitants, where intense urban promiscuity rubs shoulders with unbridled real estate, where the price per square meter can reach 150,000 €. For the moment, a palpable effervescence is spreading on the green carpet of the big children’s lounge on the 21st floor, the main target of the master of the place, Adrian Cheng. Eldest son and grandson of Hong Kong billionaires, the one everyone nicknamed « Adrian » practices a visionary requirement. The conglomerate is approaching 50,000 employees as its investments flood China and the world.
Adrian, respectively CEO of CTF, Executive Vice-President of NWD and Founding President of K11, one of the most innovative companies in China, revisits the assets of the house by infusing them with culture and zenitude. Adrian, who joined the group in 2006 after an excellent university career with an art degree from Harvard, a cultural program from Stanford in Kyoto and an appropriate banking training (USB, Goldman Sachs), took up the challenge of the third millennium by launching a revolution dedicated to companies.
Between luxury, culture and nature
A kind of improbable union between Mao and Rockefeller. As a result, the heir who, when he was younger, dreamed of being a tenor, talentedly dynamites the local business model. Rather than validating financial results, Adrian the revolutionary is moving the lines. Precise, involved, not sleepy, he sends messages at all hours of the day and night to his teams, which he chooses young. He constantly travels to Myanmar, Siberia, and Singapore lately and multiplies the meetings. For ten years, this inventive person has been preparing the family group to become the entry platform for luxury brands in China. Its target : millennials, generation 1988-1994, added to generation Z from 1995-2010, i.e. a future market of 566 million consumers, informed, versatile and without borders.
Adrian the disruptive speaks to millennials and accompanies their way of life between luxury, culture and nature. After the Grand Helmsman, the Big Brother of the Bobos. The slogan he erected in the DNA of his brand, The Artisanal Movement, promotes the know-how at the center of each of his projects. The latest, the pharaonic Victoria Dockside 2.1 billion euros of investment, end of construction in 2019, where K11 Atelier is headquartered, is redrawing the maritime facade of Hong Kong over nearly 28 hectares. Adrian aims to make it the new trendy heart of Hong Kong, with a district dedicated to art and design, surrounded by a Hollywood-style avenue of stars, imagined by the star landscaper James Corner, author of the High Line from New York.